ELU DANCE CO. BRANDING
The talented modern dance company, Elu Dance Co., needed a new brand. The movement and hand-drawn nature of the elements I created was inspired by their style and culture. Any imagery involved was provided by the multiple photographers they’ve used. I art directed a few photo shoots to help them communicate the look they are going for.
ELU DANCE CO.
They create visceral, poignant, witty dance performance that captivates our audience, connecting them to a world beyond themselves. Using imagery, props and theatrical elements, they share stories from the voiceless and we open the imagination to a world of beauty and depth.
We all know the brand identity is more than the logo, right? But that’s an integral part of it. This was a fun one to do. And the color palette to be kept black and white — with a touch of gold.
From gold painted-edge business cards to their performance cards, we keep the same look.
I helped them with an image-driven, minimalistic website.