CASE COLLECTIONS

Hands down, some of my favorite projects.

I got to design two years of the Weatherhead School of Management at Case Western Reserve University’s annual book publication (called the Weatherhead Collection).

Their school has a great focus on good design. So, needless to say, it was a fun project to be a part of. The unique challenge was only using their brand colors (navy and gray).

Follow the link at the bottom of the page to see one of the whole books. Every page is exciting! And the content they created is great.

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WEATHERHEAD SCHOOL OF MANAGEMENT at CWRU

(From their own words:) In the Peter B. Lewis Building—the home of the Weatherhead School of Management—there are no right angles. Our learning environment is constructed to inspire innovative ideas and incorporate design thinking in all of our programs. Weatherhead’s degrees are infused with strength-based management principles that encourage students to view business as an agent of world benefit. Learn breakthrough business concepts from the people who invented them. Discover the Weatherhead difference.

DESIGN CONCEPTION

To win the job, my design concepts had to beat out other agencies. The first year’s book layout followed my original concepts.

LAYOUT DESIGN

Attention to detail was more important than ever with this project. Each spread had it’s own feel, but went well with the theme of the book. We used the main book title “Reach” for the first one and “Mesh” for the second — and took those to be the visual ties throughout each publication… with latitude and longitude lines throughout “Reach” and intertwining lines in “Mesh.”

PHOTOGRAPHY

Although I took a lot of college photo courses, I would not call myself a photographer! I work with professional photographers on projects like these and do the art direction.

Case Collection #7: Reach